Thanks to the application of metamaterials, holographic multiple-input multiple-output (H-MIMO) is expected to achieve a higher spatial diversity gain by enabling the ability to generate any current distribution on the surface. With the aid of electromagnetic (EM) manipulation capability of H-MIMO, integrated data and energy transfer (IDET) system can fully exploits the EM channel to realize energy focusing and eliminate inter-user interference, which yields the concept of holographic IDET (H-IDET). In this paper, we invetigate the beamforming designs for H-IDET systems, where the sum-rate of data users (DUs) are maximized by guaranteeing the energy harvesting requirements of energy users (EUs). In order to solve the non-convex functional programming, a block coordinate descent (BCD) based scheme is proposed, wherein the Fourier transform and the equivalence between the signal-to-interference-plus-noise ratio (SINR) and the mean-square error (MSE) are also conceived, followed by the successive convex approximation (SCA) and an initialization scheme to enhance robustness. Numerical results illustrate that our proposed H-IDET scheme outperforms benchmark schemes, especially the one adopting traditional discrete antennas. Besides, the near-field focusing using EM channel model achieves better performance compared to that using the traditional channel model, especially for WPT where the EUs are usually close to the transmitter.