We derive a new upper bound on the reliability function for channel coding over discrete memoryless channels. Our bounding technique relies on two main elements: (i) adding an auxiliary genie-receiver that reveals to the original receiver a list of codewords including the transmitted one, which satisfy a certain type property, and (ii) partitioning (most of) the list into subsets of codewords that satisfy a certain pairwise-symmetry property, which facilitates lower bounding of the average error probability by the pairwise error probability within a subset. We compare the obtained bound to the Shannon-Gallager-Berlekamp straight-line bound, the sphere-packing bound, and an amended version of Blahut's bound. Our bound is shown to be at least as tight for all rates, with cases of stricter tightness in a certain range of low rates, compared to all three aforementioned bounds. Our derivation is performed in a unified manner which is valid for any rate, as well as for a wide class of additive decoding metrics, whenever the corresponding zero-error capacity is zero. We further present a relatively simple function that may be regarded as an approximation to the reliability function in some cases. We also present a dual form of the bound, and discuss a looser bound of a simpler form, which is analyzed for the case of the binary symmetric channel with maximum likelihood decoding.