Imaging systems have traditionally been designed to mimic the human eye and produce visually interpretable measurements. Modern imaging systems, however, process raw measurements computationally before or instead of human viewing. As a result, the information content of raw measurements matters more than their visual interpretability. Despite the importance of measurement information content, current approaches for evaluating imaging system performance do not quantify it: they instead either use alternative metrics that assess specific aspects of measurement quality or assess measurements indirectly with performance on secondary tasks. We developed the theoretical foundations and a practical method to directly quantify mutual information between noisy measurements and unknown objects. By fitting probabilistic models to measurements and their noise characteristics, our method estimates information by upper bounding its true value. By applying gradient-based optimization to these estimates, we also developed a technique for designing imaging systems called Information-Driven Encoder Analysis Learning (IDEAL). Our information estimates accurately captured system performance differences across four imaging domains (color photography, radio astronomy, lensless imaging, and microscopy). Systems designed with IDEAL matched the performance of those designed with end-to-end optimization, the prevailing approach that jointly optimizes hardware and image processing algorithms. These results establish mutual information as a universal performance metric for imaging systems that enables both computationally efficient design optimization and evaluation in real-world conditions. A video summarizing this work can be found at: https://waller-lab.github.io/EncodingInformationWebsite/