As one indispensable use case for the 5G wireless systems on the roadmap, ultra-reliable and low latency communications (URLLC) is a crucial requirement for the coming era of wireless industrial automation. This paper aims to develop communication techniques for making such a paradigm shift from the conventional human-type broadband communications to the emerging machine-type URLLC. One fundamental task for URLLC is to deliver a short command from the controller to each actuator within the stringent delay requirement and also with high-reliability in the downlink. Motivated by the geographic feature in industrial automation that in the factories many tasks are assigned to different groups of devices who work in close proximity to each other and thus can form clusters of reliable device-to-device (D2D) networks, this paper proposes a novel two-phase transmission protocol for achieving the above goal. Specifically, in the first phase within the latency requirement, the multi-antenna base station (BS) combines the messages of each group together and multicasts them to the corresponding groups; while in the second phase, the devices that have decoded the messages successfully, who are defined as the leaders, help relay the messages to the other devices in their groups. Under this protocol, we further design an innovative leader selection based beamforming strategy at the BS by utilizing the sparse optimization technique, which leads to the desired sparsity pattern in user activity, i.e., at least one leader exists in each group, in the first phase, thus making full utilization of the reliable D2D networks in the second phase. Simulation results are provided to show that the proposed two-phase transmission protocol considerably improves the reliability of the whole system within the stringent latency requirement as compared to other existing schemes for URLLC such as Occupy CoW.