Immersive video, such as virtual reality (VR) and multi-view videos, is growing in popularity. Its wireless streaming is an instance of general multicast, extending conventional unicast and multicast, whose effective design is still open. This paper investigates general rate splitting for general multicast. Specifically, we consider a multi-carrier single-cell wireless network where a multi-antenna base station (BS) communicates to multiple single-antenna users via general multicast. We consider linear beamforming at the BS and joint decoding at each user in the slow fading and fast fading scenarios. In the slow fading scenario, we consider the maximization of the weighted sum average rate, which is a challenging nonconvex stochastic problem with numerous variables. To reduce computational complexity, we decouple the original nonconvex stochastic problem into multiple nonconvex deterministic problems, one for each system channel state. Then, we propose an iterative algorithm for each deterministic problem to obtain a Karush-Kuhn-Tucker (KKT) point using the concave-convex procedure (CCCP). In the fast fading scenario, we consider the maximization of the weighted sum ergodic rate. This problem is more challenging than the one for the slow fading scenario, as it is not separable. First, we propose a stochastic iterative algorithm to obtain a KKT point using stochastic successive convex approximation (SSCA) and the exact penalty method. Then, we propose two low-complexity iterative algorithms to obtain feasible points with promising performance for two cases of channel distributions using approximation and CCCP. The proposed optimization framework generalizes the existing ones for rate splitting for various types of services. Finally, we numerically show substantial gains of the proposed solutions over existing schemes in both scenarios.