In this paper, we propose a novel algorithm to maximize the sum rate in interference-limited scenarios where each user decodes its own message with the presence of unknown interferences and noise considering the signal-to-interference-plus-noise-ratio. It is known that the problem of adapting the transmit and receive filters of the users to maximize the sum rate with a sum transmit power constraint is non-convex. Our novel approach is to formulate the sum rate maximization problem as an equivalent multi-convex optimization problem by adding two sets of auxiliary variables. An iterative algorithm which alternatingly adjusts the system variables and the auxiliary variables is proposed to solve the multi-convex optimization problem. The proposed algorithm is applied to a downlink cellular scenario consisting of several cells each of which contains a base station serving several mobile stations. We examine the two cases, with or without several half-duplex amplify-and-forward relays assisting the transmission. A sum power constraint at the base stations and a sum power constraint at the relays are assumed. Finally, we show that the proposed multi-convex formulation of the sum rate maximization problem is applicable to many other wireless systems in which the estimated data symbols are multi-affine functions of the system variables.