Considering a two-user multi-antenna Broadcast Channel, this paper shows that linearly precoded Rate-Splitting (RS) with Successive Interference Cancellation (SIC) receivers is a flexible framework for non-orthogonal transmission that generalizes, and subsumes as special cases, four seemingly different strategies, namely Space Division Multiple Access (SDMA) based on linear precoding, Orthogonal Multiple Access (OMA), Non- Orthogonal Multiple Access (NOMA) based on linearly precoded superposition coding with SIC, and physical-layer multicasting. The paper studies the sum-rate and shows analytically how RS unifies, outperforms, and specializes to SDMA, OMA, NOMA, and multicasting as a function of the disparity of the channel strengths and the angle between the user channel directions.