Widespread use of the Internet and social networks invokes the generation of big data, which is proving to be useful in a number of applications. To deal with explosively growing amounts of data, data analytics has emerged as a critical technology related to computing, signal processing, and information networking. In this paper, a formalism is considered in which data is modeled as a generalized social network and communication theory and information theory are thereby extended to data analytics. First, the creation of an equalizer to optimize information transfer between two data variables is considered, and financial data is used to demonstrate the advantages. Then, an information coupling approach based on information geometry is applied for dimensionality reduction, with a pattern recognition example to illustrate the effectiveness. These initial trials suggest the potential of communication theoretic data analytics for a wide range of applications.