We study serving retrieval models, specifically late interaction models like ColBERT, to many concurrent users at once and under a small budget, in which the index may not fit in memory. We present ColBERT-serve, a novel serving system that applies a memory-mapping strategy to the ColBERT index, reducing RAM usage by 90% and permitting its deployment on cheap servers, and incorporates a multi-stage architecture with hybrid scoring, reducing ColBERT's query latency and supporting many concurrent queries in parallel.