Modern retrieval increasingly relies on dense and learned-sparse neural models that are effective but require encoding the entire corpus into a specialized index, rebuilt whenever the model changes. Lexical retrievers like BM25 stay efficient and transparent on a standard inverted index that need not change as models evolve, but suffer from vocabulary mismatch. LLM query rewriting can help, yet prompted rewriters emit well-formed but retrieval-ineffective or harmful-terms, and training against a retrieval reward gives only delayed, sequence-level supervision that obscures which terms helped. We introduce STORM (Stepwise Token Optimization with Reward-guided beaM search), a self-supervised framework for lexical query expansion. STORM trains the rewriter through generation guided by retrieval metrics: at each step, candidate expansions are scored against the BM25 index and low-reward continuations pruned, turning the retrieval reward into a token-level signal that concentrates exploration on retrieval-effective vocabulary. Across TREC DL and BEIR, STORM lets 0.6B-8B backbones match or surpass competitive LLM rewriters while retrieving as fast as plain BM25; at 8B it rivals far larger proprietary rewriters. It further transfers zero-shot to 18 languages (MIRACL), beating dedicated multilingual dense retrievers on average, making STORM a competitive, infrastructure-light alternative to dense neural retrieval.