Existing industrial-scale navigation applications contend with massive road networks, typically employing two main categories of approaches for route planning. The first relies on precomputed road costs for optimal routing and heuristic algorithms for generating alternatives, while the second, generative methods, has recently gained significant attention. However, the former struggles with personalization and route diversity, while the latter fails to meet the efficiency requirements of large-scale real-time scenarios. To address these limitations, we propose GenMRP, a generative framework for multi-route planning. To ensure generation efficiency, GenMRP first introduces a skeleton-to-capillary approach that dynamically constructs a relevant sub-network significantly smaller than the full road network. Within this sub-network, routes are generated iteratively. The first iteration identifies the optimal route, while the subsequent ones generate alternatives that balance quality and diversity using the newly proposed correctional boosting approach. Each iteration incorporates road features, user historical sequences, and previously generated routes into a Link Cost Model to update road costs, followed by route generation using the Dijkstra algorithm. Extensive experiments show that GenMRP achieves state-of-the-art performance with high efficiency in both offline and online environments. To facilitate further research, we have publicly released the training and evaluation dataset. GenMRP has been fully deployed in a real-world navigation app, demonstrating its effectiveness and benefits.