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From Top-1 to Top-K: A Reproducibility Study and Benchmarking of Counterfactual Explanations for Recommender Systems Impact of large language models on peer review opinions from a fine-grained perspective: Evidence from top conference proceedings in AI Diagnosable ColBERT: Debugging Late-Interaction Retrieval Models Using a Learned Latent Space as Reference Enhancing Unsupervised Keyword Extraction in Academic Papers through Integrating Highlights with Abstract CAST: Modeling Semantic-Level Transitions for Complementary-Aware Sequential Recommendation IndiaFinBench: An Evaluation Benchmark for Large Language Model Performance on Indian Financial Regulatory Text Think Before Writing: Feature-Level Multi-Objective Optimization for Generative Citation Visibility RARE: Redundancy-Aware Retrieval Evaluation Framework for High-Similarity Corpora Personalized Benchmarking: Evaluating LLMs by Individual Preferences Modular Representation Compression: Adapting LLMs for Efficient and Effective Recommendations JFinTEB: Japanese Financial Text Embedding Benchmark UsefulBench: Towards Decision-Useful Information as a Target for Information Retrieval SIMMER: Cross-Modal Food Image--Recipe Retrieval via MLLM-Based Embedding Rethinking the Necessity of Adaptive Retrieval-Augmented Generation through the Lens of Adaptive Listwise Ranking BioHiCL: Hierarchical Multi-Label Contrastive Learning for Biomedical Retrieval with MeSH Labels Learning Behaviorally Grounded Item Embeddings via Personalized Temporal Contexts Collaborative Filtering Through Weighted Similarities of User and Item Embeddings IG-Search: Step-Level Information Gain Rewards for Search-Augmented Reasoning Metric-agnostic Learning-to-Rank via Boosting and Rank Approximation GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation Uncertainty-aware Generative Learning Path Recommendation with Cognition-Adaptive Diffusion CPGRec+: A Balance-oriented Framework for Personalized Video Game Recommendations Don't Retrieve, Navigate: Distilling Enterprise Knowledge into Navigable Agent Skills for QA and RAG NewsTorch: A PyTorch-based Toolkit for Learner-oriented News Recommendation Controlling Authority Retrieval: A Missing Retrieval Objective for Authority-Governed Knowledge APEX-MEM: Agentic Semi-Structured Memory with Temporal Reasoning for Long-Term Conversational AI ID and Graph View Contrastive Learning with Multi-View Attention Fusion for Sequential Recommendation Large Language Models to Enhance Business Process Modeling: Past, Present, and Future Trends Dual-Enhancement Product Bundling: Bridging Interactive Graph and Large Language Model Evaluation of Agents under Simulated AI Marketplace Dynamics
Robust Uplift Modeling with Large-Scale Contexts for Real...
Zexu Sun, Qiyu Han, Minqin Zhu, Hao Gong, Dugang Liu, Chen Ma · 2025-01-04 · via cs.IR updates on arXiv.org

Improving user engagement and platform revenue is crucial for online marketing platforms. Uplift modeling is proposed to solve this problem, which applies different treatments (e.g., discounts, bonus) to satisfy corresponding users. Despite progress in this field, limitations persist. Firstly, most of them focus on scenarios where only user features exist. However, in real-world scenarios, there are rich contexts available in the online platform (e.g., short videos, news), and the uplift model needs to infer an incentive for each user on the specific item, which is called real-time marketing. Thus, only considering the user features will lead to biased prediction of the responses, which may cause the cumulative error for uplift prediction. Moreover, due to the large-scale contexts, directly concatenating the context features with the user features will cause a severe distribution shift in the treatment and control groups. Secondly, capturing the interaction relationship between the user features and context features can better predict the user response. To solve the above limitations, we propose a novel model-agnostic Robust Uplift Modeling with Large-Scale Contexts (UMLC) framework for Real-time Marketing. Our UMLC includes two customized modules. 1) A response-guided context grouping module for extracting context features information and condensing value space through clusters. 2) A feature interaction module for obtaining better uplift prediction. Specifically, this module contains two parts: a user-context interaction component for better modeling the response; a treatment-feature interaction component for discovering the treatment assignment sensitive feature of each instance to better predict the uplift. Moreover, we conduct extensive experiments on a synthetic dataset and a real-world product dataset to verify the effectiveness and compatibility of our UMLC.