While the excitement around the capabilities of technological advancements is giving rise to new AI-based writing assistants, the overarching ecosystem plays a crucial role in how they are adopted in educational practice. In this paper, we point to key ecological aspects for consideration. We draw insights from extensive research integrated with practice on a writing feedback tool over 9 years at a university, and we highlight potential risks when these are overlooked. It informs the design of educational writing support tools to be better aligned within broader contexts to balance innovation with practical impact.