Cell-free massive MIMO is a variant of multiuser MIMO and massive MIMO, in which the total number of antennas $LM$ is distributed among the $L$ remote radio units (RUs) in the system, enabling macrodiversity and joint processing. Due to pilot contamination and system scalability, each RU can only serve a limited number of users. Obtaining the optimal number of users simultaneously served on one resource block (RB) by the $L$ RUs regarding the sum spectral efficiency (SE) is not a simple challenge though, as many of the system parameters are intertwined. For example, the dimension $τ_p$ of orthogonal Demodulation Reference Signal (DMRS) pilots limits the number of users that an RU can serve. Thus, depending on $τ_p$, the optimal user load yielding the maximum sum SE will vary. Another key parameter is the users' uplink transmit power $P^{\rm ue}_{\rm tx}$, where a trade-off between users in outage, interference and energy inefficiency exists. We study the effect of multiple parameters in cell-free massive MIMO on the sum SE and user outage, as well as the performance of different levels of RU antenna distribution. We provide extensive numerical investigations to illuminate the behavior of the system SE with respect to the various parameters, including the effect of the system load, i.e., the number of active users to be served on any RB. The results show that in general a system with many RUs and few RU antennas yields the largest sum SE, where the benefits of distributed antennas reduce in very dense networks.