We develop the mathematical properties of a multifractal analysis of data based on the weak scaling exponent. The advantage of this analysis is that it does not require any a priori global regularity assumption on the analyzed signal, in contrast with the previously used H{ö}lder or p-exponents. As an illustration, we show that this technique allows one to perform a multifractal analysis of MEG signals, which records electromagnetic brain activity, that was not theoretically valid using the formerly introduced methods based on H{ö}lder or p-exponents.