Massive multiple-input multiple-output (mMIMO) has been the core of 5G due to its ability to improve spectral efficiency and spatial multiplexing significantly; however, cell-edge users still experience performance degradation due to inter-cell interference and uneven signal distribution. While cell-free mMIMO (cfmMIMO) addresses this issue by providing uniform coverage through distributed antennas, it requires significantly more deployment cost due to the fronthaul and tight synchronization requirements. Alternatively, repeater-assisted massive MIMO (RA-MIMO) has recently been proposed to extend the coverage of cellular mMIMO by densely deploying low-cost single-antenna repeaters capable of amplifying and forwarding signals. In this work, we investigate amplification control for the repeaters for two different goals: (i) providing a fair performance among users, and (ii) reducing the extra energy consumption by the deployed repeaters. We propose a max-min amplification control algorithm using the convex-concave procedure for fairness and a joint sleep mode and amplification control algorithm for energy efficiency, comparing long- and short-term strategies. Numerical results show that RA-MIMO, with maximum amplification, improves signal-to-interference-plus-noise ratio (SINR) by over 20 dB compared to mMIMO and performs within 1 dB of cfmMIMO when deploying the same number of repeaters as access points in cfmMIMO. Additionally, our majority-rule-based long-term sleep mechanism reduces repeater power consumption by 70% while maintaining less than 1% spectral efficiency outage.