We propose a new method for spatial power spectrum estimation in array processing that leverages the Riemannian geometry of Hermitian positive definite (HPD) matrices. We show that conventional approaches minimize variants of the Euclidean distance between the sample covariance matrix and a model covariance matrix, without considering the fact that covariance matrices lie on the Riemannian manifold of HPD matrices. By exploiting this manifold, we present a Riemannian-aware covariance matching algorithm, termed SERCOM, using the Jensen-Bregman LogDet (JBLD) divergence, which, unlike other Riemannian distances, can be evaluated efficiently without eigen-decomposition. We theoretically compare the JBLD divergence to other Euclidean- and Riemannian-based distances, demonstrating robustness to spectral distortions. Experimental results demonstrate that SERCOM consistently outperforms existing methods in direction-of-arrival (DOA) and power estimation, particularly in challenging scenarios with low SNR, limited number of snapshots, and correlated sources.