This paper proposes a unified sparsity-aware robust normalized subband adaptive filtering (SA-RNSAF) algorithm for identification of sparse systems under impulsive noise. The proposed SA-RNSAF algorithm generalizes different algorithms by defining the robust criterion and sparsity-aware penalty. Furthermore, by alternating optimization of the parameters (AOP) of the algorithm, including the step-size and the sparsity penalty weight, we develop the AOP-SA-RNSAF algorithm, which not only exhibits fast convergence but also obtains low steady-state misadjustment for sparse systems. Simulations in various noise scenarios have verified that the proposed AOP-SA-RNSAF algorithm outperforms existing techniques.