This paper presents BELT, a novel model and learning framework for the pivotal topic of brain-to-language translation research. The translation from noninvasive brain signals into readable natural language has the potential to promote the application scenario as well as the development of brain-computer interfaces (BCI) as a whole. The critical problem in brain signal decoding or brain-to-language translation is the acquisition of semantically appropriate and discriminative EEG representation from a dataset of limited scale and quality. The proposed BELT method is a generic and efficient framework that bootstraps EEG representation learning using off-the-shelf large-scale pretrained language models (LMs). With a large LM's capacity for understanding semantic information and zero-shot generalization, BELT utilizes large LMs trained on Internet-scale datasets to bring significant improvements to the understanding of EEG signals. In particular, the BELT model is composed of a deep conformer encoder and a vector quantization encoder. Semantical EEG representation is achieved by a contrastive learning step that provides natural language supervision. We achieve state-of-the-art results on two featuring brain decoding tasks including the brain-to-language translation and zero-shot sentiment classification. Specifically, our model surpasses the baseline model on both tasks by 5.45% and over 10% and archives a 42.31% BLEU-1 score and 67.32% precision on the main evaluation metrics for translation and zero-shot sentiment classification respectively.