Deep learning applications have been thriving over the last decade in many different domains, including computer vision and natural language understanding. The drivers for the vibrant development of deep learning have been the availability of abundant data, breakthroughs of algorithms and the advancements in hardware. Despite the fact that complex industrial assets have been extensively monitored and large amounts of condition monitoring signals have been collected, the application of deep learning approaches for detecting, diagnosing and predicting faults of complex industrial assets has been limited. The current paper provides a thorough evaluation of the current developments, drivers, challenges, potential solutions and future research needs in the field of deep learning applied to Prognostics and Health Management (PHM) applications.