Keyword spotting (KWS) has become an indispensable part of many intelligent devices surrounding us, as audio is one of the most efficient ways of interacting with these devices. The accuracy and performance of KWS solutions have been the main focus of the researchers, and thanks to deep learning, substantial progress has been made in this domain. However, as the use of KWS spreads into IoT devices, energy efficiency becomes a very critical requirement besides the performance. We believe KWS solutions that would seek power optimization both in the hardware and the neural network (NN) model architecture are advantageous over many solutions in the literature where mostly the architecture side of the problem is considered. In this work, we designed an optimized KWS CNN model by considering end-to-end energy efficiency for the deployment at MAX78000, an ultra-low-power CNN accelerator. With the combined hardware and model optimization approach, we achieve 96.3\% accuracy for 12 classes while only consuming 251 uJ per inference. We compare our results with other small-footprint neural network-based KWS solutions in the literature. Additionally, we share the energy consumption of our model in power-optimized ARM Cortex-M4F to depict the effectiveness of the chosen hardware for the sake of clarity.