We propose an improved LASSO estimation technique based on Stein-rule. We shrink classical LASSO estimator using preliminary test, shrinkage, and positive-rule shrinkage principle. Simulation results have been carried out for various configurations of correlation coefficients ($r$), size of the parameter vector ($β$), error variance ($σ^2$) and number of non-zero coefficients ($k$) in the model parameter vector. Several real data examples have been used to demonstrate the practical usefulness of the proposed estimators. Our study shows that the risk ordering given by LSE $>$ LASSO $>$ Stein-type LASSO $>$ Stein-type positive rule LASSO, remains the same uniformly in the divergence parameter $Δ^2$ as in the traditional case.