In this paper we study the properties of the Lasso estimator of the drift component in the diffusion setting. More specifically, we consider a multivariate parametric diffusion model $X$ observed continuously over the interval $[0,T]$ and investigate drift estimation under sparsity constraints. We allow the dimensions of the model and the parameter space to be large. We obtain an oracle inequality for the Lasso estimator and derive an error bound for the $L^2$-distance using concentration inequalities for linear functionals of diffusion processes. The probabilistic part is based upon elements of empirical processes theory and, in particular, on the chaining method.