In this paper we introduce a binary search algorithm that efficiently finds initial maximum likelihood estimates for sequential experiments where a binary response is modeled by a continuous factor. The problem is motivated by switching measurements on superconducting Josephson junctions. In this quantum mechanical experiment, the current is the factor controlled by the experimenter and a binary response indicating the presence or the absence of a voltage response is measured. The prior knowledge on the model parameters is typically poor, which may cause the common approaches of initial estimation to fail. The binary search algorithm is designed to work reliably even when the prior information is very poor. The properties of the algorithm are studied in simulations and an advantage over the initial estimation with equally spaced factor levels is demonstrated. We also study the cost-efficiency of the binary search algorithm and find the approximately optimal number of measurements per stage when there is a cost related to the number of stages in the experiment. KEY WORDS: optimal design, binary search, logistic regression, complementary log-log, quantum physics, switching measurement