We consider the linear model $\mathbf{y} = \mathbf{X} \mathbfβ_\star + \mathbfε$ with $\mathbf{X}\in \mathbb{R}^{n\times p}$ in the overparameterized regime $p>n$. We estimate $\mathbfβ_\star$ via generalized (weighted) ridge regression: $\hat{\mathbfβ}_λ= \left(\mathbf{X}^T\mathbf{X} + λ\mathbfΣ_w\right)^\dagger \mathbf{X}^T\mathbf{y}$, where $\mathbfΣ_w$ is the weighting matrix. Under a random design setting with general data covariance $\mathbfΣ_x$ and anisotropic prior on the true coefficients $\mathbb{E}\mathbfβ_\star\mathbfβ_\star^T = \mathbfΣ_β$, we provide an exact characterization of the prediction risk $\mathbb{E}(y-\mathbf{x}^T\hat{\mathbfβ}_λ)^2$ in the proportional asymptotic limit $p/n\rightarrow γ\in (1,\infty)$. Our general setup leads to a number of interesting findings. We outline precise conditions that decide the sign of the optimal setting $λ_{\rm opt}$ for the ridge parameter $λ$ and confirm the implicit $\ell_2$ regularization effect of overparameterization, which theoretically justifies the surprising empirical observation that $λ_{\rm opt}$ can be negative in the overparameterized regime. We also characterize the double descent phenomenon for principal component regression (PCR) when both $\mathbf{X}$ and $\mathbfβ_\star$ are anisotropic. Finally, we determine the optimal weighting matrix $\mathbfΣ_w$ for both the ridgeless ($λ\to 0$) and optimally regularized ($λ= λ_{\rm opt}$) case, and demonstrate the advantage of the weighted objective over standard ridge regression and PCR.