A projective moving average $\{X_t, t \in \mathbb{Z}\}$ is a Bernoulli shift written as a backward martingale transform of the innovation sequence. We introduce a new class of nonlinear stochastic equations for projective moving averages, termed projective equations, involving a (nonlinear) kernel $Q$ and a linear combination of projections of $X_t$ on "intermediate" lagged innovation subspaces with given coefficients $α_i, β_{i,j}$. The class of such equations include usual moving-average processes and the Volterra series of the LARCH model. Solvability of projective equations is studied, including a nested Volterra series representation of the solution $X_t$. We show that under natural conditions on $Q, α_i, β_{i,j}$, this solution exhibits covariance and distributional long memory, with fractional Brownian motion as the limit of the corresponding partial sums process.