We address the problem of observation noise misspecification in Bayesian filtering of dynamical systems via recent advances in generalised Bayesian inference. Mis-match in tail decay between the true data generating process and an assumed observation model, often showing via frequent outliers, can strongly impact Bayesian updates and analysis in Kalman filtering. Existing approaches often employ detect-and-delete-schemes or covariance inflation to avoid assimilation of influential instances of mis-specification. In challenging settings where the analysis updates are barely sufficient to counteract the induced forecast uncertainty, these strategies may destabilize or struggle to provide reliable uncertainty quantification. We consider a novel Kalman filter adjusting information processing in the analysis step by employing diffusion score matching for inference to obtain robustness while maintaining well-quantified uncertainties. We provide theoretical properties of the diffusion score matching Kalman filter in linear Gaussian state space systems covering conjugacy and closed form parameter update in the analysis step, robustness, covariance stability, and tuning as well as high-dimensional consistency. We derive ensemble approximations via stochastic and deterministic coupling as well as implementing localization to obtain EnKF, ESRF and LETKF varieties. We evaluate the methods in appropriate simulation studies on target-tracking, the chaotic Lorenz 63 system and the Lorenz 96 system in 40 dimensions. Our insights highlight a critical trade-off between robustness and stability in Bayesian filtering. Methods employing generalized Bayesian inference can navigate this balance and improve data assimilation in challenging environments combining non-linear dynamics and potentially non-Gaussian observation noise.