We consider the problem of estimating the scale matrix $Σ$ of the additif model $Y_{p\times n} = M + \mathcal{E}$, under a theoretical decision point of view. Here, $ p $ is the number of variables, $ n$ is the number of observations, $ M $ is a matrix of unknown parameters with rank $q<p$ and $ \mathcal {E}$ is a random noise, whose distribution is elliptically symmetric with covariance matrix proportional to $ I_n \otimes Σ$\,. We deal with a canonical form of this model where $Y$ is decomposed in two matrices, namely, $Z_{q\times p}$ which summarizes the information contained in $ M $, and $ U_{m\times p}$, where $m=n-q$, which summarizes the sufficient information to estimate $ Σ$. As the natural estimators of the form ${\hat Σ}_a=a\, S$ (where $ S=U^{T}\,U$ and $a$ is a positive constant) perform poorly when $p >m$ (S non-invertible), we propose estimators of the form ${\hatΣ}_{a, G} = a\big( S+ S \, {S^{+}\,G(Z,S)}\big)$ where ${S^{+}}$ is the Moore-Penrose inverse of $ S$ (which coincides with $S^{-1}$ when $S$ is invertible). We provide conditions on the correction matrix $SS^{+}{G(Z,S)}$ such that ${\hat Σ}_{a, G}$ improves over ${\hat Σ}_a$ under the data-based loss $L _S( Σ, \hat { Σ}) ={\rm tr} \big ( S^{+}Σ\,({\hatΣ} \, Σ ^ {- 1} - {I}_ {p} )^ {2}\big) $. We adopt a unified approach of the two cases where $ S$ is invertible ($p \leq m$) and $ S$ is non-invertible ($p>m$).