In this note we illustrate and develop further with mathematics and examples, the work on successive standardization (or normalization) that is studied earlier by the same authors in Olshen and Rajaratnam (2010) and Olshen and Rajaratnam (2011). Thus, we deal with successive iterations applied to rectangular arrays of numbers, where to avoid technical difficulties an array has at least three rows and at least three columns. Without loss, an iteration begins with operations on columns: first subtract the mean of each column; then divide by its standard deviation. The iteration continues with the same two operations done successively for rows. These four operations applied in sequence completes one iteration. One then iterates again, and again, and again,.... In Olshen and Rajaratnam (2010) it was argued that if arrays are made up of real numbers, then the set for which convergence of these successive iterations fails has Lebesgue measure 0. The limiting array has row and column means 0, row and column standard deviations 1. A basic result on convergence given in Olshen and Rajaratnam (2010) is true, though the argument in Olshen and Rajaratnam (2010) is faulty. The result is stated in the form of a theorem here, and the argument for the theorem is correct. Moreover, many graphics given in Olshen and Rajaratnam (2010) suggest that but for a set of entries of any array with Lebesgue measure 0, convergence is very rapid, eventually exponentially fast in the number of iterations. Because we learned this set of rules from Bradley Efron, we call it "Efron's algorithm". More importantly, the rapidity of convergence is illustrated by numerical examples.