We consider SDEs driven by multiplicative pure jump Lévy noises, where Lévy processes are not necessarily comparable to $α$-stable-like processes. By assuming that the SDE has a unique solution, we obtain gradient estimates of the associated semigroup when the drift term is locally Hölder continuous, and we establish the ergodicity of the process both in the $L^1$-Wasserstein distance and the total variation, when the coefficients are dissipative for large distances. The proof is based on a new explicit Markov coupling for SDEs driven by multiplicative pure jump Lévy noises, which is derived for the first time in this paper.