We consider the fractional $Φ^3_d$-measure on the $d$-dimensional torus, with Gaussian free field having inverse covariance $(1-Δ)^α$, and show a phase transition at $d=3α$. More precisely, in a regular regime $d<3α$, one can construct and normalise this measure, and obtain a measure which is absolutely continuous with respect to the Gaussian free field $μ$. At $d=3α$, the behaviour depends on the size $|σ|$ of the nonlinearity: for $|σ|\ll1$, the measure exists, but is singular with respect to $μ$, whereas for $|σ|\gg1$, the measure is not normalisable. This generalises a result of Oh, Okamoto, and Tolomeo (2025) on the $Φ^3_3$-measure.