In this paper, we consider a new type of urn scheme, where the selection probabilities are proportional to a weight function, which is linear but decreasing in the proportion of existing colours. We refer to it as the \emph{negatively reinforced} urn scheme. We establish almost sure limit of the random configuration for any \emph{balanced} replacement matrix $R$. In particular, we show that the limiting configuration is uniform on the set of colours, if and only if, $R$ is a \emph{doubly stochastic} matrix. We further establish almost sure limit of the vector of colour counts and prove central limit theorems for the random configuration, as well as, for the colour counts.