We introduce a set of tools which simplify and streamline the proofs of limit theorems concerning near-critical particles in branching random walks under optimal assumptions. We exemplify our method by giving another proof of the Seneta-Heyde norming for the critical additive martingale, initially due to Aïdékon and Shi. The method involves in particular the replacement of certain second moment estimates by truncated first moment bounds, and the replacement of ballot-type theorems for random walks by estimates coming from an explicit expression for the potential kernel of random walks killed below the origin. Of independent interest might be a short, self-contained proof of this expression, as well as a criterion for convergence in probability of non-negative random variables in terms of conditional Laplace transforms.