We consider a branching Brownian motion evolving in $\mathbb{R}^d$. We prove that the asymptotic behaviour of the maximal displacement is given by a first ballistic order, plus a logarithmic correction that increases with the dimension $d$. The proof is based on simple geometrical evidence. It leads to the interesting following side result: with high probability, for any $d \geq 2$, individuals on the frontier of the process are close parents if and only if they are geographically close.