We prove the well-posed character of a regularity structure formulation of the quasilinear generalized (KPZ) equation and give an explicit form for a renormalized equation in the full subcritical regime. Under the assumption that the BPHZ models associated with a non-translation invariant operator converge, we obtain a convergence result for the solutions of the regularized renormalized equations. This conditional result covers the spacetime white noise case.