Design and implementation of appropriate social protection strategies is one of the main targets of the United Nation's Sustainable Development Goal (SDG) 1: No Poverty. Cash transfer (CT) programmes are considered one of the main social protection strategies and an instrument for achieving SDG 1. Targeting consists of establishing eligibility criteria for beneficiaries of CT programmes. In low-income countries, where resources are limited, proper targeting of CTs is essential for an efficient use of resources. Given the growing importance of microinsurance as a complementary tool to social protection strategies, this study examines its role as a supplement to CT programmes. In this article, we adopt the piecewise-deterministic Markov process introduced in Kovacevic and Pflug (2011) to model the capital of a household, which when exposed to proportional capital losses (in contrast to the classical Cramér-Lundberg model) can push them into the poverty area. Striving for cost-effective CT programmes, we optimise the expected discounted cost of keeping the household's capital above the poverty line by means of injection of capital (as a direct capital transfer). Using dynamic programming techniques, we derive the Hamilton-Jacobi-Bellman (HJB) equation associated with the optimal control problem of determining the amount of capital to inject over time. We show that this equation admits a viscosity solution that can be approximated numerically. Moreover, in certain special cases, we obtain closed-form expressions for the solution. Numerical examples show that there is an optimal level of injection above the poverty threshold, suggesting that efficient use of resources is achieved when CTs are preventive rather than reactive, since injecting capital into households when their capital levels are above the poverty line is less costly than to do so only when it falls below the threshold.