We consider the $n$-component $|\varphi|^4$ lattice spin model ($n \ge 1$) and the weakly self-avoiding walk ($n=0$) on $\mathbb{Z}^d$, in dimensions $d=1,2,3$. We study long-range models based on the fractional Laplacian, with spin-spin interactions or walk step probabilities decaying with distance $r$ as $r^{-(d+α)}$ with $α\in (0,2)$. The upper critical dimension is $d_c=2α$. For $ε>0$, and $α= \frac 12 (d+ε)$, the dimension $d=d_c-ε$ is below the upper critical dimension. For small $ε$, weak coupling, and all integers $n \ge 0$, we prove that the two-point function at the critical point decays with distance as $r^{-(d-α)}$. This "sticking" of the critical exponent at its mean-field value was first predicted in the physics literature in 1972. Our proof is based on a rigorous renormalisation group method. The treatment of observables differs from that used in recent work on the nearest-neighbour 4-dimensional case, via our use of a cluster expansion.