We consider the $φ^4_1$ measure in an interval of length $\ell$, defined by a symmetric double-well potential $W$ and inverse temperature $β$. Our results concern its asymptotic behavior in the joint limit $β, \ell \to \infty$, both in the subcritical regime $\ell \ll \rme^{βC_W}$ and in the supercritical regime $\ell \gg \rme^{βC_W}$, where $C_W$ denotes the surface tension. In the former case, in which the measure concentrates on the pure phases, we prove the corresponding large deviation principle. The associated rate function is the Modica-Mortola functional modified to take into account the entropy of the locations of the interfaces. Further, we provide the sharp asymptotics of the probability of having a given number of transitions between the two pure phases. In the supercritical regime, the measure does not longer concentrate and we show that the interfaces are asymptotically distributed according to a Poisson point process.