We study the 'Up the River' problem formulated by Aldous (2002), where a unit drift is distributed among a finite collection of Brownian particles on $ \mathbb{R}_+ $, which are annihilated once they reach the origin. Starting $ K $ particles at $ x=1 $, we prove a conjecture of Aldous (2002) that the 'push-the-laggard' strategy of distributing the drift asymptotically (as $ K\to\infty $) maximizes the total number of surviving particles, with approximately $ \frac{4}{\sqrtπ} K^{1/2} $ surviving particles. We further establish the hydrodynamic limit of the particle density, in terms of a two-phase PDE with a moving boundary, by utilizing certain integral identities and coupling techniques.