Subgraphs reveal information about the geometry and functionalities of complex networks. For scale-free networks with unbounded degree fluctuations, we obtain the asymptotics of the number of times a small connected graph occurs as a subgraph or as an induced subgraph. We obtain these results by analyzing the configuration model with degree exponent $τ\in(2,3)$ and introducing a novel class of optimization problems. For any given subgraph, the unique optimizer describes the degrees of the vertices that together span the subgraph. We find that subgraphs typically occur between vertices with specific degree ranges. In this way, we can count and characterize {\it all} subgraphs. We refrain from double counting in the case of multi-edges, essentially counting the subgraphs in the {\it erased} configuration model.