Let $X_1,X_2, \ldots $ be a sequence of $i.i.d$ real (complex) $d \times d $ invertible random matrices with common distribution $μ$ and $σ_1(n), σ_2(n), \ldots , σ_d(n)$ be the singular values, $λ_1(n), λ_2(n), \ldots , λ_d(n)$ be the eigenvalues of $X_nX_{n-1}\cdots X_1$ in the decreasing order of their absolute values for every $n$. It is known that if $\mathbb{E}(\log^{+}\|X_1\|)< \infty$, then with probability one for all $1 \leq p \leq d$, $$ \lim_{n \to \infty} \frac{1}{n}\log σ_p(n)=γ_p, $$ where ${γ_1,γ_2 \ldots γ_d}$ are the Lyapunov exponents associated with $μ$. In this paper we show that under certain support and moment conditions on $μ$, the absolute values of eigenvalues also exhibit the same asymptotic behaviour. In fact, a stronger asymptotic relation holds between the singular values and the eigenvalues $i.e.$ for any $r>0$ with probability one for all $1 \leq p \leq d$, $$ \lim_{n \to \infty} \frac{1}{n^r}\log \left(\frac{|λ_p(n)|}{σ_p(n)}\right)= 0, $$ which implies that the fluctuations of the eigenvalues have the same asymptotic distribution as that of the corresponding singular values. Isotropic random matrices and also random matrices with $i.i.d$ real elements, which have some finite moment and bounded density whose support contains an open set, are shown to satisfy the moment and support conditions under which the above relations hold.