We propose a new stochastic model involving state-dependent variable exponent $p(\cdot)$ which allows modeling of systems where noise intensity adapts to the current state. This new flexible theoretical framework generalizes both the geometric Brownian motion (GBM) and the Constant-Elasticity-of-Variance (CEV) models. We prove an existence-uniqueness theorem. We obtain an upper-bound approximation for the model-to-model pathwise error between our model and the GBM model as well as test its accuracy through analytical and numerical error estimates. A detailed comparison of the Itô and Stratonovich interpretations for the proposed model is presented in the Appendix.