We study potential games on unimodular random graphs of bounded degree, where players interact through the underlying network. Using the unimodular measure, we define a well-posed global potential that captures both finite- and infinite-player games. A key observation is that the mass-transport principle identifies the first variation of this potential with the first-order condition of a representative (root) player. Under suitable convexity assumptions, we prove that minimizers of the potential coincide with quenched Nash equilibria, and conversely. We also establish the thermodynamic limit of the potential along weakly convergent sequences of unimodular measures. Finally, we present examples with semi-explicit equilibrium descriptions. In linear-quadratic games on unimodular graphs, equilibria are expressed in terms of the Green kernel of the simple random walk operator, while in convex settings, equilibria are characterized by solutions to nonlinear Poisson equations.