We explore an interplay between an analysis of diffusion flows such as Ornstein--Uhlenbeck flow and Fokker--Planck flow and inequalities from convex geometry regarding the volume product. More precisely, we introduce new types of hypercontractivity for the Ornstein--Uhlenbeck flow and clarify how these imply the Blaschke--Santaló inequality and the inverse Santaló inequality, also known as Mahler's conjecture. Motivated the link, we establish two types of new hypercontractivity in this paper. The first one is an improvement of Borell's reverse hypercontractivity inequality in terms of Nelson's time relation under the restriction that the inputs have an appropriate symmetry. We then prove that it implies the Blaschke--Santaló inequality. At the same time, it also provides an example of the inverse Brascamp--Lieb inequality due to Barthe--Wolff beyond their non-degenerate condition. The second one is Nelson's forward hypercontractivity inequality with exponents below 1 for the inputs which are log-convex and semi-log-concave. This yields new lower bounds of the volume product for convex bodies whose boundaries are well curved. This consequence provides a quantitative result of works by Stancu and Reisner--Schütt--Werner where they observed that a convex body with well curved boundary is not a local minimum of the volume product.