A strong law of large numbers for $d$-dimensional random projections of the $n$-dimensional cube is derived. It shows that with respect to the Hausdorff distance a properly normalized random projection of $[-1,1]^n$ onto $\mathbb{R}^d$ almost surely converges to a centered $d$-dimensional Euclidean ball of radius $\sqrt{2/π}$, as $n\to\infty$. For every point inside this ball we determine the asymptotic number of vertices and the volume of the part of the cube projected `close' to this point. Moreover, large deviations for random projections of general product measures are studied. Let $ν^{\otimes n}$ be the $n$-fold product measure of a Borel probability measure $ν$ on $\mathbb{R}$, and let $I$ be uniformly distributed on the Stiefel manifold of orthogonal $d$-frames in $\mathbb{R}^n$. It is shown that the sequence of random measures $ν^{\otimes n}\circ(n^{-1/2}I^*)^{-1}$, $n\in\mathbb{N}$, satisfies a large deviations principle with probability $1$. The rate function is explicitly identified in terms of the moment generating function of $ν$. At the heart of the proofs lies a transition trick which allows to replace the uniform projection by the Gaussian one. A number of concrete examples are discussed as well, including the uniform distributions on the cube $[-1,1]^n$ and the discrete cube $\{-1,1\}^n$ as a special cases.