We establish a novel characterisation of the law of the convex minorant of any Lévy process. Our self-contained elementary proof is based on the analysis of piecewise linear convex functions and requires only very basic properties of Lévy processes. Our main result provides a new simple and self-contained approach to the fluctuation theory of Lévy processes, circumventing local time and excursion theory. Easy corollaries include classical theorems, such as Rogozin's regularity criterion, Spitzer's identities and the Wiener-Hopf factorisation, as well as a novel factorisation identity.