We devise an explicit method for computing combinatorial formulae for Hadamard products of certain rational generating functions. The latter arise naturally when studying so-called ask zeta functions of direct sums of modules of matrices or class- and orbit-counting zeta functions of direct products of nilpotent groups. Our method relies on shuffle compatibility of coloured permutation statistics and coloured quasisymmetric functions, extending recent work of Gessel and Zhuang.