We study the Demazure-Lusztig operators induced by the left multiplication on partial flag manifolds $G/P$. We prove that they generate the Chern-Schwartz-MacPherson classes of Schubert cells (in equivariant cohomology), respectively their motivic Chern classes (in equivariant K theory), in any partial flag manifold. Along the way we advertise many properties of the left and right divided difference operators in cohomology and K theory, and their actions on Schubert classes. We apply this to construct left divided difference operators in equivariant quantum cohomology, and equivariant quantum K theory, generating Schubert classes, and satisfying a Leibniz rule compatible with the quantum product.