Triality is a classical notion in geometry that arose in the context of the Lie groups of type $D_4$. Another notion of triality, Wilson triality, appears in the context of reflexible maps. We build a bridge between these two notions, showing how to construct an incidence geometry with a triality from a map that admits a Wilson triality. We also extend a result by Jones and Poulton, showing that for every prime power $q$, the group ${\rm L}_2(q^3)$ has maps that admit Wilson trialities but no dualities.