The machinery of noncommutative Schur functions is a general approach to Schur positivity of symmetric functions initiated by Fomin-Greene. Hwang recently adapted this theory to posets to give a new approach to the Stanley-Stembridge conjecture. We further develop this theory to prove that the symmetric function associated to any $P$-Knuth equivalence graph is Schur positive. This settles a conjecture of Kim and the third author, and refines results of Gasharov, Shareshian-Wachs, and Hwang on the Schur positivity of chromatic symmetric functions.